Full Breakdown
Chipotle's December BOGO Promotion: "Unwrap Extra"
12/14/2025, 8:41:09 PM
Overview of the Promotion
Chipotle Mexican Grill is running a holiday promotion called "Unwrap Extra," which features buy-one-get-one (BOGO) entrée deals on select Saturdays throughout December. The promotion aims to encourage customers to gather and share meals during the festive season. The BOGO deals are available after 4 p.m. local time at participating Chipotle locations in the United States and Canada.
Key Details of the Promotion
The first BOGO offer took place on Saturday, December 13, allowing customers who purchased one burrito to receive a second entrée free. This promotion is part of a broader campaign that Chipotle has initiated to engage customers during the holiday season. The next BOGO event is scheduled for December 20, where customers wearing a "festive" or "over-the-top" sweater can also receive a free entrée with their purchase.
Official Statements
Chris Brandt, Chipotle's President and Chief Brand Officer, emphasized the intent behind the "Unwrap Extra" promotion, stating, "Unwrap Extra is about giving back to our fans and creating moments to come together around the food they crave with the people they love." He noted that this holiday season's promotion is the largest Chipotle has offered to date, featuring three consecutive Saturday deals and additional surprise offers for Rewards members.
Locations and Availability
Chipotle has 18 locations in Austin, Texas, where customers can take advantage of the BOGO deals. These locations include popular spots such as Arboretum, Plaza Saltillo, and the University of Texas. The promotion is limited to in-restaurant purchases, and customers can receive a maximum of five free items per transaction.
Criticism & Opposition
While the promotion has been well-received by many customers, some critics argue that the requirement to purchase an entrée to receive a free item may not be accessible for all, particularly those on tighter budgets. Additionally, there are concerns about the environmental impact of increased food waste associated with promotional deals.
What's Next
As the holiday season progresses, Chipotle plans to continue its "Unwrap Extra" promotion with additional BOGO offers on the remaining Saturdays in December. Customers are encouraged to participate in the upcoming "Extra Sweater Day" on December 20, which adds a festive twist to the promotion.
Verbatim Quotes
- “Unwrap Extra is about giving back to our fans and creating moments to come together around the food they crave with the people they love,” — Chris Brandt, President and Chief Brand Officer, Chipotle.
