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Hallmark Launches Experiential Events to Deepen Audience Connections

12/15/2025

22 5 Full Breakdown

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Hallmark Expands Experiences

Hallmark Cards, Incorporated expanded beyond movies into experiential events in 2024.
It launched its first Hallmark-branded cruise in 2024.
The Hallmark Christmas Experience opened in Kansas City in 2024.
Hallmark plans more experiences, including a nationwide Stars on Tour starting summer 2026.
Hallmark aims to deepen audience connections by blending storytelling with real-life experiences.

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Connecticut Promotes Tourism

Connecticut promotes tourism through its Christmas Movie Trail as part of a rebranding effort to showcase the state as a desirable place to live and work.
Tourists such as Abby Rumfelt, a visitor, visit towns featured in holiday films and participate in organized tours to iconic sites.
The state legislature is debating potential cuts to film industry tax credits, a move that could affect future productions.

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Hallmark Expands Experiences

Hallmark Cards, Incorporated expanded beyond movies into experiential events in 2024.
It launched its first Hallmark-branded cruise in 2024.
The Hallmark Christmas Experience opened in Kansas City in 2024.
Hallmark plans more experiences, including a nationwide Stars on Tour starting summer 2026.
Hallmark aims to deepen audience connections by blending storytelling with real-life experiences.

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