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Story summary
- National Trading Standards (NTS) warns that fake online reviews persist in the UK despite a ban in April 2025.
- Criminals are using paid individuals, bots, and AI to generate misleading reviews for high-demand products like air fryers.
- Estimates indicate that 11% to 30% of online reviews may be fake.
- Genuine reviews tend to be detailed and personal.
- Consumers should scrutinize reviews, especially five-star ratings, and seek verified reviews from sources.
