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Story perspectives

Male Shapewear Market Poised for $8 Billion Boom

12/15/2025

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Story summary
  • The male shapewear market remains underdeveloped, accounting for under 7% of $3 billion shapewear industry in 2024.
  • Spanx and Skims have launched men's lines, but true shapewear remains scarce.
  • Marks & Spencer recently introduced enhancing pants, while niche brands gain traction.
  • Online searches for male shapewear rose 40% from 2024 to 2025.
  • Experts say societal stigma may hinder acceptance, while projections show the market could reach $8 billion by 2030.