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À La Launches Artisan Fragrances Celebrating Timeless Craft

12/15/2025

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Story summary
  • À La debuts this week with incense sticks and potpourri crafted by Japanese artisans on Awaji Island, featuring scents such as agarwood and myrrh.
  • Karl Cyprien, co-creator of À La, emphasized the brand's aim to celebrate the timelessness of fragrance-making.
  • Prices range from $46 for potpourri to $650 for a decorative lacquer box.
  • À La will be available online and at select retailers in New York City, Venice, and Beijing.