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Vinyl Records Soar: Gen Z Sees Affordable Art Trend

12/15/2025

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Summary

Story summary

Vinyl records have surged in popularity.
Sales rise about 18% annually over the past five years.
About 60% of Generation Z consumers buy records.
Many do not own turntables, viewing vinyl as "affordable art."
Taylor Swift (American singer-songwriter) markets her albums as collectibles, a practice that coincides with five of her albums ranking among the top ten best-selling vinyl records in the United States.

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Story summary

Vinyl records have surged in popularity.
Sales rise about 18% annually over the past five years.
About 60% of Generation Z consumers buy records.
Many do not own turntables, viewing vinyl as "affordable art."
Taylor Swift (American singer-songwriter) markets her albums as collectibles, a practice that coincides with five of her albums ranking among the top ten best-selling vinyl records in the United States.