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Taiwan's Nap Tea Thrives Amid Hong Kong Retail Revival

12/15/2025

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Summary

Story summary

Nap Tea, a Taiwanese brand, opened its first Hong Kong store in Mong Kok in February.
Co-founder Dan Lin noted high rent remains a challenge, but strong products can succeed.
The Hong Kong retail revival favors nimble food operators over luxury brands.
In the first three quarters, over 90 non-local brands launched in Hong Kong, with 57% from food and beverage, driven by tenants seeking lower rents.

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Story summary

Nap Tea, a Taiwanese brand, opened its first Hong Kong store in Mong Kok in February.
Co-founder Dan Lin noted high rent remains a challenge, but strong products can succeed.
The Hong Kong retail revival favors nimble food operators over luxury brands.
In the first three quarters, over 90 non-local brands launched in Hong Kong, with 57% from food and beverage, driven by tenants seeking lower rents.