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Full Breakdown

Just Don't Campaign Launched to Combat Inappropriate Behaviour Against Women and Girls

12/15/2025, 7:57:53 PM

Overview of the Campaign

A new initiative named the Just Don't campaign has been launched across East Yorkshire and northern Lincolnshire to address inappropriate behaviour towards women and girls. This campaign is spearheaded by the Office of the Police and Crime Commissioner (OPCC) for Humberside, aiming to engage men and boys in the fight against gender-based violence and disrespectful conduct.

Key Figures Behind the Initiative

The campaign is led by Police and Crime Commissioner (PCC) Jonathan Evison, who emphasizes the importance of proactive engagement from men and boys in challenging harmful behaviours. Evison stated, "It is not enough to simply not be violent. We need men to challenge harmful jokes, confront disrespect and step in when they see abuse." His remarks highlight the campaign's focus on encouraging a cultural shift in attitudes towards gender-based issues.

Goals and Objectives

The Just Don't campaign seeks to foster a community where inappropriate behaviour is actively challenged rather than ignored. By calling on men and boys to take responsibility for their actions and intervene in situations of disrespect or abuse, the campaign aims to create a safer environment for women and girls in the region.

Community Engagement and Outreach

The campaign will involve various outreach activities designed to raise awareness and educate the public about the importance of respectful behaviour. These initiatives are intended to empower individuals to speak out against inappropriate actions and support victims of abuse.

Criticism & Opposition

While the campaign has garnered support, some critics argue that it may not be sufficient to address the systemic issues surrounding gender-based violence. They suggest that more comprehensive measures, including policy changes and educational reforms, are necessary to effect lasting change in societal attitudes.

Official Statements & Responses

The OPCC for Humberside has expressed strong support for the Just Don't campaign, framing it as a crucial step in combating gender-based violence. The initiative is part of a broader strategy to enhance community safety and promote equality.

What's Next

As the Just Don't campaign unfolds, further activities and events are expected to be announced, aimed at sustaining momentum and engaging the community in ongoing discussions about gender respect and safety.

Verbatim Quotes

  • "It is not enough to simply not be violent. We need men to challenge harmful jokes, confront disrespect and step in when they see abuse." — Jonathan Evison, Police and Crime Commissioner for Humberside.