Back to today’s briefing

Story perspectives

Dog Influencer Launches Backpack Brand, Promotes 11 Adoptions

12/15/2025

30 5 Full Breakdown

Summary

Story summary

Bryan Reisberg, a New York City resident, gained fame by posting videos of his Corgi Maxine on social media.
This led him to create the dog backpack brand Little Chonk.
He partnered with Best Friends Animal Society to promote dog adoptions.
The campaign has generated over 75 million views.
Eleven dogs have been featured so far, including Bertha, a 6-year-old dog who was adopted after Reisberg showcased her.

1 of 1

Story summary

Bryan Reisberg, a New York City resident, gained fame by posting videos of his Corgi Maxine on social media.
This led him to create the dog backpack brand Little Chonk.
He partnered with Best Friends Animal Society to promote dog adoptions.
The campaign has generated over 75 million views.
Eleven dogs have been featured so far, including Bertha, a 6-year-old dog who was adopted after Reisberg showcased her.