Canadian Travelers Shift Focus to Mexico Amid U.S. Decline

In recent years, an increasing number of Canadians are opting for winter getaways in Mexico rather than the United States. This shift is particularly evident among travelers like Charles Birt and Merilee Mollard, who have chosen to visit Puerto Vallarta, Mexico, for the first time instead of their usual winter retreat in Texas. The couple's decision reflects a broader trend, as Canadian tourism to the U.S. has seen a significant decline, with a reported 24 percent drop during the first half of 2025.

Several factors contribute to this change in travel preferences. Birt cited the political climate in the U.S., particularly the rhetoric from former President Donald Trump, as a reason for their decision to avoid spending money in the country. He expressed concerns about the treatment of Canadians and the overall atmosphere, stating, "We didn't want to support an economy and a government situation that was basically cruel and mean to us." This sentiment resonates with other travelers who are similarly disenchanted with the U.S. travel experience.

The decline in Canadian tourism to the U.S. has been particularly pronounced in major cities. Data from Tourism Economics and the U.S. National Travel and Tourism Office indicates that cities like Las Vegas, New York, and Honolulu have experienced drops of 50 percent, 46 percent, and 41 percent, respectively. Florida, while still the most resilient destination, has also seen a 22 percent decrease in Canadian visitors. This trend has prompted U.S. resort operators to take notice, as they face increased competition from Mexican destinations.

As Canadian tourists flock to Mexico, resort operators are experiencing a boost in business. Ranghi, a resort operator with properties in both Mexico and the U.S., noted the opportunity presented by the influx of Canadian visitors. The positive reception of Mexican resorts is further supported by travel agents, who highlight the diverse activities available in destinations like Puerto Vallarta, ensuring that travelers have plenty to enjoy during their stay.

While Birt and Mollard have embraced their new travel direction, they remain open to returning to the U.S. in the future. Birt mentioned, "When he [Trump] is gone, we'll probably go back," indicating a willingness to revisit American destinations once the political climate changes. However, the couple's recent experiences have sparked a newfound interest in international travel, suggesting that their future plans may continue to lean towards destinations outside the U.S.

Travel industry experts have noted the significant shift in Canadian travel patterns, emphasizing the need for U.S. destinations to adapt to changing preferences. The decline in Canadian tourism is a concern for U.S. operators, who may need to reassess their marketing strategies to attract visitors from Canada.

• “' We've never run into that, but we didn't want to support an economy and a government situation that was basically cruel and mean to us and wanted to take us over.” — Charles Birt

• “There's tons to do around that whole area, so you won’t be bored,” — Syndi Prokopich, Travel Agent

• “When he [Trump] is gone, we'll probably go back,” — Charles Birt

This evolving landscape of travel preferences underscores the impact of political sentiment on tourism and highlights the growing appeal of Mexican destinations among Canadian travelers.