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Story summary
- Hermès International S.A. (Hermès) notes that ultra-rare Birkin and Kelly bags show investment potential, outperforming gold and the S&P 500.
- From 1980 to 2015, the Birkin bag averaged a 14.2% annual gain.
- Resale values rose 92% since 2015.
- In 2025, Hermès achieved an average value retention of 138% according to Rebag.
- Scarcity is driven by strict purchasing rules, sustaining demand.
