Back to today’s briefing

Story perspectives

Hermès Birkin Bags Outperform Gold, Resale Values Soar 138%

12/15/2025

27 4 Full Breakdown

Summary

Story summary

In 2025, Hermès Birkin bags posted an average resale value retention of 138%, outpacing Goyard and Miu Miu.
The resale value of Birkins has surged 92% since 2015, while Hermès' retail price growth rose 43%.
Experts say investing in these luxury bags can yield returns exceeding gold and the S&P 500.
Hermès' quota system sustains resale value despite ongoing legal challenges.

1 of 1

Story summary

In 2025, Hermès Birkin bags posted an average resale value retention of 138%, outpacing Goyard and Miu Miu.
The resale value of Birkins has surged 92% since 2015, while Hermès' retail price growth rose 43%.
Experts say investing in these luxury bags can yield returns exceeding gold and the S&P 500.
Hermès' quota system sustains resale value despite ongoing legal challenges.