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Google Tests Personalized Content Feature in Search Labs

12/16/2025

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Summary

Story summary

Google is testing a new feature called "Tailor your feed" in Search Labs to personalize Discover content.
Users specify the type of content they want through plain-language requests, such as topics, sources, or the desired vibe.
The feature is accessed in the Google app by tapping the Labs icon and selecting Tailor your feed.
The experiment is in early testing and available in US English.

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Story summary

Google is testing a new feature called "Tailor your feed" in Search Labs to personalize Discover content.
Users specify the type of content they want through plain-language requests, such as topics, sources, or the desired vibe.
The feature is accessed in the Google app by tapping the Labs icon and selecting Tailor your feed.
The experiment is in early testing and available in US English.