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Story summary
- Chipotle launched Bowl Eligible program for Chipotle U Rewards members, offering a buy-one-get-one-free deal for students at postseason-eligible football universities.
- Offer spans 84 universities, including Michigan and Central Michigan, through Dec 18.
- The deal applies to select items and is redeemable via Chipotle App or online, excluding extra protein and toppings.
- Nicole West, Vice President of Digital Strategy & Product Management, says the program aims to enhance football celebrations.
