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Netflix Teams with iHeartMedia for Exclusive Video Podcasts

12/16/2025

47 10 Full Breakdown

Summary

Story summary

Netflix and iHeartMedia will exclusively stream video versions of more than 15 podcasts starting in early 2026.
The lineup includes The Breakfast Club and My Favorite Murder and follows a similar deal with Spotify.
The move aims to bolster Netflix's content offerings and help it compete with YouTube as video podcasts gain popularity.
iHeartMedia retains audio rights to keep podcasts on other platforms, though Stuff You Should Know is excluded.

History

Historical Context

The podcasting industry began to gain traction in the early 2000s, with significant milestones like Apple’s iTunes 4.9 adding podcast support in 2005. By 2015, over 21,000 active podcasts were available, prompting major media investments, including iHeartMedia's initiatives. This growth reflects a broader shift in media consumption, blending audio and video content, and highlights the evolving landscape of digital entertainment.

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Story summary

Netflix and iHeartMedia will exclusively stream video versions of more than 15 podcasts starting in early 2026.
The lineup includes The Breakfast Club and My Favorite Murder and follows a similar deal with Spotify.
The move aims to bolster Netflix's content offerings and help it compete with YouTube as video podcasts gain popularity.
iHeartMedia retains audio rights to keep podcasts on other platforms, though Stuff You Should Know is excluded.

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