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Gen Z Sparks Shift to Subscription-Only Lifestyle

12/17/2025

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Summary

Story summary

Companies are increasingly adopting subscription models, signaling a significant shift in consumer behavior.
Gen Z is positioned to be the first generation to live with minimal ownership, opting to rent films, music, software, storage, cars, and printers instead of buying.
Journalist Sanya Dosani and associate professor Joy Buchanan provide insights on these trends, presented by Stefanie Dekker.

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Story summary

Companies are increasingly adopting subscription models, signaling a significant shift in consumer behavior.
Gen Z is positioned to be the first generation to live with minimal ownership, opting to rent films, music, software, storage, cars, and printers instead of buying.
Journalist Sanya Dosani and associate professor Joy Buchanan provide insights on these trends, presented by Stefanie Dekker.