Back to today’s briefing

Story perspectives

CES 2026: Variety Hosts Key Summits on Creators

12/17/2025

31 4 Full Breakdown

Summary

Story summary

Variety will host two days of CES programming in Las Vegas on January 7–8, 2026.
The Entertainment Summit takes place January 7, and the Business of Creators Summit takes place January 8, presented by Samsung Ads.
Key panels include "New Hollywood Power Players: The Rise of Creators on TV" and "State of the Creator Economy in Media and Entertainment."
Notable speakers include leaders from Samsung Ads, Amazon Ads, and Tubi.

History

Historical Context

The Consumer Electronics Show (CES) began in 1967, showcasing innovations like pocket radios and integrated circuit TVs. By 2026, discussions led by Samsung Ads and Amazon Ads will highlight the creator economy's evolution, reflecting the digital platform surge since the early 2000s. This shift is reshaping media consumption and advertising strategies, emphasizing creator-driven content's growing significance in the industry.

1 of 2

Story summary

Variety will host two days of CES programming in Las Vegas on January 7–8, 2026.
The Entertainment Summit takes place January 7, and the Business of Creators Summit takes place January 8, presented by Samsung Ads.
Key panels include "New Hollywood Power Players: The Rise of Creators on TV" and "State of the Creator Economy in Media and Entertainment."
Notable speakers include leaders from Samsung Ads, Amazon Ads, and Tubi.

1 / 2