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China's Film Glamourizes Food Delivery, Sparks Backlash

12/17/2025

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Summary

Story summary

China's state broadcaster CCTV released a short film that critics say romanticizes food delivery work.
The film frames delivery roles as offering freedom to enjoy the scenery and to pursue dreams.
Released on November 28, the film features a graphic designer who quits her job to become a delivery rider, set in Dali, Yunnan province.
Critics say the portrayal underplays the job's harsh realities and loneliness, making the piece tone-deaf.

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Story summary

China's state broadcaster CCTV released a short film that critics say romanticizes food delivery work.
The film frames delivery roles as offering freedom to enjoy the scenery and to pursue dreams.
Released on November 28, the film features a graphic designer who quits her job to become a delivery rider, set in Dali, Yunnan province.
Critics say the portrayal underplays the job's harsh realities and loneliness, making the piece tone-deaf.