Story perspectives

New Islanders President Aims to Boost Attendance and Diversity

12/17/2025

Summary

Story summary

Kelly Cheeseman is the new president of business operations for the New York Islanders and aims to expand attendance at UBS Arena.
Current fan base is older and less diverse than the NHL average.
Attendance has declined slightly this season despite the team's strong performance.
Cheeseman reports rising fan engagement, with app downloads and social media interactions.
He acknowledges parking issues and plans improvements with Belmont Park's reopening in 2026.

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Story summary

Kelly Cheeseman is the new president of business operations for the New York Islanders and aims to expand attendance at UBS Arena.
Current fan base is older and less diverse than the NHL average.
Attendance has declined slightly this season despite the team's strong performance.
Cheeseman reports rising fan engagement, with app downloads and social media interactions.
He acknowledges parking issues and plans improvements with Belmont Park's reopening in 2026.