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Story summary
- Bari Weiss, CBS News editor-in-chief, led a town hall with Erika Kirk that drew 1.5 million viewers, a 20% drop from the time-slot average.
- Ratings fell 44% in the key 25-54 demographic.
- Advertisers were reluctant, with many spots filled by direct-response ads.
- Critics said the event lacked journalistic depth and functioned more as public relations.
- Weiss aims to reshape CBS News with a centrist approach amid internal staff criticism.
