The Impact of "Zootopia 2" on Reptile Ownership in China

The release of Disney's animated film "Zootopia 2" on November 26, 2025, has significantly influenced the perception and popularity of reptiles as pets in China. The film features a character named Gary De’Snake, inspired by the Indonesian pit viper, which has resonated with audiences, particularly among younger generations. Following the film's debut, Qi Weihao, a 21-year-old from Jiangxi province, purchased an Indonesian pit viper for 1,850 yuan ($260), citing the character's positive portrayal as a motivating factor. "Zootopia 2 helps give reptile pets a better image," Qi stated, reflecting a broader sentiment among reptile enthusiasts.

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Since the film's release, major Chinese e-commerce platforms have reported a surge in searches and price increases for the Indonesian pit viper, also known as the island bamboo pit viper. By the end of 2024, over 17 million people in China owned exotic pets, with snakes comprising more than 50% of all reptiles kept as pets. The market for exotic pets is approaching 10 billion yuan ($1.4 billion), with more than 60% of reptile owners being from Generation Z. This demographic shift indicates a growing acceptance and interest in reptiles, spurred in part by media representations like that in "Zootopia 2."

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Despite the enthusiasm for owning venomous snakes, concerns regarding safety and legality have emerged. Chinese regulations prohibit mailing live animals and dangerous items, yet owning an Indonesian pit viper is legal. Experts warn that keeping such pets requires extensive experience and proper equipment. Qi Weihao cautioned potential owners, stating, “If you don’t have extensive experience and safe equipment for raising snakes, please don’t rush into keeping venomous snakes on a whim!” The Beijing News echoed these sentiments, highlighting the risks associated with venomous snakes, including potential public safety incidents if they escape or attack.

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In response to the rising demand for the Indonesian pit viper, platforms like JD have taken measures to enforce their policies against the sale of venomous animals. A JD spokesperson confirmed, “We strictly prohibit the sale of venomous animals on our platform and once identified, the items are removed immediately.” Following the film's release, many fans have shifted their spending towards safer merchandise, such as plush toys and collectibles based on Gary De’Snake. These items have become highly sought after, with a blue snake character blind box ranking among the top 10 best-sellers on Taobao shortly after the film's launch.

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The release of "Zootopia 2" has not only transformed the image of reptiles in China but has also sparked a notable increase in interest and ownership of exotic pets, particularly venomous snakes. While this trend reflects changing attitudes among younger generations, it also raises important questions about safety and regulation in the growing pet market.

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