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YouTube Surpasses Spotify as Top U.S. Podcast Platform

12/18/2025

39 6 Full Breakdown

Summary

Story summary

YouTube became the leading U.S. podcast platform by 2024, surpassing Spotify, per Edison Research.
YouTube has over one billion monthly active podcast viewers, and 71% of U.S. podcast creators publish video versions of their shows.
Oxford Road and Podscribe found host-read ads on YouTube are 25% less effective at driving purchases than audio-only ads.

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Story summary

YouTube became the leading U.S. podcast platform by 2024, surpassing Spotify, per Edison Research.
YouTube has over one billion monthly active podcast viewers, and 71% of U.S. podcast creators publish video versions of their shows.
Oxford Road and Podscribe found host-read ads on YouTube are 25% less effective at driving purchases than audio-only ads.