Story perspectives

UW Launches Badger Athlete Partners to Boost NIL Opportunities

12/18/2025

Summary

Story summary

The University of Wisconsin Athletic Department, with Learfield's Badger Sports Properties, launched the Badger Athlete Partners initiative to expand NIL opportunities by adding five positions for deal facilitation.
Athletic Director Chris McIntosh of the University of Wisconsin–Madison said it addresses recruitment and retention after a challenging football season.
The initiative builds on partnerships with Under Armour and U.S. Cellular to create a sustainable NIL ecosystem benefiting athletes and partners.

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Story summary

The University of Wisconsin Athletic Department, with Learfield's Badger Sports Properties, launched the Badger Athlete Partners initiative to expand NIL opportunities by adding five positions for deal facilitation.
Athletic Director Chris McIntosh of the University of Wisconsin–Madison said it addresses recruitment and retention after a challenging football season.
The initiative builds on partnerships with Under Armour and U.S. Cellular to create a sustainable NIL ecosystem benefiting athletes and partners.