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FTC Probes Instacart's AI Pricing Amid 10% Share Drop

12/18/2025

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Summary

Story summary

The U.S. Federal Trade Commission is investigating Instacart over its AI-driven pricing tool Eversight after reports of price discrepancies for the same groceries.
Instacart shares fell about 10% after the news.
A study found price variation of 7% or more, potentially costing consumers over $1,000 annually.
Instacart is working to align online prices with in-store prices.

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Story summary

The U.S. Federal Trade Commission is investigating Instacart over its AI-driven pricing tool Eversight after reports of price discrepancies for the same groceries.
Instacart shares fell about 10% after the news.
A study found price variation of 7% or more, potentially costing consumers over $1,000 annually.
Instacart is working to align online prices with in-store prices.