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Slang '67' Named Word of the Year, Goes Viral

12/18/2025

25 3 Full Breakdown

Summary

Story summary

In 2025, the slang term '6-7' or '67' gained traction and became a cultural phenomenon.
Google LLC added a shaking search result effect to mirror the associated hand gesture.
The term is linked to rapper Skrilla's song 'Doot Doot' and is used humorously online and in classrooms.
Dictionary.com named '67' its Word of the Year, calling it viral and a Gen Alpha social signal, while In-N-Out was disrupted.

History

Historical Context

The term "selfie" gained prominence in 2013 when Oxford Dictionaries named it Word of the Year, reflecting the cultural shift driven by social media platforms like Instagram and Facebook, which saw user engagement rise by 50%. This trend traces back to the 1990s in East Asia, evolving with technology and shaping modern communication and identity expression, as seen with the emergence of new slang like "6-7" in 2025.

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Story summary

In 2025, the slang term '6-7' or '67' gained traction and became a cultural phenomenon.
Google LLC added a shaking search result effect to mirror the associated hand gesture.
The term is linked to rapper Skrilla's song 'Doot Doot' and is used humorously online and in classrooms.
Dictionary.com named '67' its Word of the Year, calling it viral and a Gen Alpha social signal, while In-N-Out was disrupted.

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