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Asahi to Acquire Diageo's 65% Stake for $2.3 Billion

12/18/2025

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Summary

Story summary

Asahi Group Holdings, Ltd. will acquire Diageo PLC's 65% stake in East African Breweries Limited for $2.3 billion.
The deal includes Diageo PLC's share in UDVK and is expected to close in the second half of 2026.
East African Breweries Limited is the largest brewer in Eastern Africa and posted $996 million in net sales in the last fiscal year.
Diageo will maintain licensing for its brands, including Guinness.

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Story summary

Asahi Group Holdings, Ltd. will acquire Diageo PLC's 65% stake in East African Breweries Limited for $2.3 billion.
The deal includes Diageo PLC's share in UDVK and is expected to close in the second half of 2026.
East African Breweries Limited is the largest brewer in Eastern Africa and posted $996 million in net sales in the last fiscal year.
Diageo will maintain licensing for its brands, including Guinness.