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Chinese Youth Embrace Self-Love Trend Post-Pandemic

12/18/2025

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Summary

Story summary

A new trend on Chinese social media promotes self-love among young people, using the phrase "love you, good old self."
The trend shows people humorously speaking to their past selves about spending habits and self-worth.
It emerged after a pandemic and economic downturn, signaling a shift away from competitive norms.
The trend contrasts with the gaokao-driven culture and indicates a rare acceptance of self-care.

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Story summary

A new trend on Chinese social media promotes self-love among young people, using the phrase "love you, good old self."
The trend shows people humorously speaking to their past selves about spending habits and self-worth.
It emerged after a pandemic and economic downturn, signaling a shift away from competitive norms.
The trend contrasts with the gaokao-driven culture and indicates a rare acceptance of self-care.