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Taco Bell Brings Back Quesarito for $4.99!

12/18/2025

43 3 Full Breakdown

Summary

Story summary

Taco Bell, the fast-food chain, will revive the Quesarito on December 18.
The Quesarito originated in 2014.
Taco Bell discontinued the Quesarito in 2023.
The return centers on a viral moment from the 2014 NBA draft involving Nikola Jokic, the NBA player.
The Quesarito will cost $4.99, and Taco Bell will offer a $1 deal to the first 30,000 Taco Bell Rewards members on December 23.

History

Historical Context

Taco Bell, founded in 1962 by Glen Bell in California, has a history of menu innovation and cultural engagement. The introduction of the Quesarito in 2014 exemplified this strategy, contributing to a 4% sales increase that year. Its recent revival, spurred by NBA player Nikola Jokic's viral moment, underscores Taco Bell's ability to connect with consumers through nostalgia and timely promotions.

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Story summary

Taco Bell, the fast-food chain, will revive the Quesarito on December 18.
The Quesarito originated in 2014.
Taco Bell discontinued the Quesarito in 2023.
The return centers on a viral moment from the 2014 NBA draft involving Nikola Jokic, the NBA player.
The Quesarito will cost $4.99, and Taco Bell will offer a $1 deal to the first 30,000 Taco Bell Rewards members on December 23.

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