Back to today’s briefing

Story perspectives

Birkenstock Shares Drop 9% Amid Tariff Concerns

12/18/2025

44 8

Summary

Story summary

Birkenstock shares fell 9% after warning US tariffs shrink margins.
The company expects a one-point gross-margin decline and at least 700 million euros in adjusted earnings before interest, taxes, depreciation, and amortization for 2026.
Birkenstock CEO Oliver Reichert says demand remains strong, but growth may slow to 10–12%.
Birkenstock plans to open 40 stores and buy back $200 million in shares.

1 of 1

Story summary

Birkenstock shares fell 9% after warning US tariffs shrink margins.
The company expects a one-point gross-margin decline and at least 700 million euros in adjusted earnings before interest, taxes, depreciation, and amortization for 2026.
Birkenstock CEO Oliver Reichert says demand remains strong, but growth may slow to 10–12%.
Birkenstock plans to open 40 stores and buy back $200 million in shares.