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IMAX Sales Surge as Nolan's 'Odyssey' Tickets Sell Out

12/18/2025

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Story summary
  • IMAX Corporation, the cinema technology company, reports rising popularity as tickets for Nolan's upcoming adaptation of 'The Odyssey' sell out a year in advance.
  • The immersive experience is boosted by the Filmed for Imax (FFI) program, which expands to 14 titles in 2025.
  • The initiative has raised IMAX's box office share from 10% to 15%.
  • New technology includes a quieter IMAX 70mm camera to further enhance the experience.