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Roomies Premieres: Fintech Show Aims for Brand Boost

12/18/2025

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Summary

Story summary

The Angelika Film Center in New York hosted the premiere of Roomies, a fintech firm Bilt original, with 115 attendees.
The series follows a woman moving from Ohio to New York.
Cyrus Ferguson, co-creator, says the show aims to boost brand awareness through relatable characters.
A second season is in the works for Roomies.
Randi Priluck, marketing professor, doubts its effectiveness due to limited branding.

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Story summary

The Angelika Film Center in New York hosted the premiere of Roomies, a fintech firm Bilt original, with 115 attendees.
The series follows a woman moving from Ohio to New York.
Cyrus Ferguson, co-creator, says the show aims to boost brand awareness through relatable characters.
A second season is in the works for Roomies.
Randi Priluck, marketing professor, doubts its effectiveness due to limited branding.