Story perspectives

2026 Media Shift: Brands Embrace Long-Form Content

12/18/2025

Summary

Story summary

The 2026 media landscape shifts toward long-form content as brands seek to engage younger audiences.
Joe Tattersall predicts a move from short-term campaigns to funding IP that creators want to join.
Traditional broadcasters may invest in creators rather than only commissioning content, fostering long-term partnerships.
Legacy media companies are expected to increase spending on YouTube, adapting proven formats to grow sustainable fanbases and engagement.

History

Historical Context

The rise of television advertising began in 1941 when the FCC allowed paid commercials, with the first airing on July 1. By 1955, 64% of American households owned a TV, transforming media consumption. This shift laid the groundwork for modern advertising strategies, as brands now adapt to digital platforms, echoing the mid-20th century's innovative partnerships between advertisers and networks.

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Story summary

The 2026 media landscape shifts toward long-form content as brands seek to engage younger audiences.
Joe Tattersall predicts a move from short-term campaigns to funding IP that creators want to join.
Traditional broadcasters may invest in creators rather than only commissioning content, fostering long-term partnerships.
Legacy media companies are expected to increase spending on YouTube, adapting proven formats to grow sustainable fanbases and engagement.

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