Story perspectives

Commercialization of Women's Day Sparks Controversy and Questions

12/18/2025

Summary

Story summary

The Guardian reports International Women's Day is commercialized through internationalwomensday.com, a site owned by Aurora Ventures, a marketing firm, sells themed merchandise and has influenced campaigns.
UN Women says the site has no official ties to the United Nations and themes differ from those promoted by UN Women, which annually selects official themes.
Aurora Ventures has not made charitable contributions in the past decade, raising questions about its claims.

1 of 1

Story summary

The Guardian reports International Women's Day is commercialized through internationalwomensday.com, a site owned by Aurora Ventures, a marketing firm, sells themed merchandise and has influenced campaigns.
UN Women says the site has no official ties to the United Nations and themes differ from those promoted by UN Women, which annually selects official themes.
Aurora Ventures has not made charitable contributions in the past decade, raising questions about its claims.