Back to today’s briefing

Story perspectives

Neon Acquires Award-Winning Horror Film 'It Ends' for 2026

12/19/2025

29 3 Full Breakdown

Summary

Story summary

Neon has acquired the genre-bending horror film It Ends for a theatrical release in 2026.
Directed by Alex Ullom, It Ends features a Gen Z cast.
It Ends premiered at SXSW 2025 and won Best First Feature at Fantasia International Film Festival.
The production used innovative methods, including sourcing talent from Instagram.
It Ends is available for rental on Letterboxd Video Store until January 9, 2026, at $19.99.

History

Historical Context

The Fantasia International Film Festival, founded in 1996 in Montreal, has become a vital platform for genre films, showcasing over 100 features annually. In 2021, it awarded Best First Feature to Ridley Scott's "The Last Duel," emphasizing the festival's role in promoting new talent. This reflects a broader industry trend towards innovative storytelling and diverse representation in cinema, particularly among Gen Z filmmakers.

1 of 2

Story summary

Neon has acquired the genre-bending horror film It Ends for a theatrical release in 2026.
Directed by Alex Ullom, It Ends features a Gen Z cast.
It Ends premiered at SXSW 2025 and won Best First Feature at Fantasia International Film Festival.
The production used innovative methods, including sourcing talent from Instagram.
It Ends is available for rental on Letterboxd Video Store until January 9, 2026, at $19.99.

1 / 2