1 of 1
Story summary
- Instagram will cap posts at five hashtags to curb abuse and improve content quality.
- Adam Mosseri, CEO of Instagram, says fewer, targeted hashtags perform better than many generic ones.
- Hashtags aid search for discovery.
- The cap follows Threads’ one-hashtag-per-post rule.
- The shift emphasizes community-focused content over maximizing engagement through tagging.
