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Peripheral Labs Secures $3.6M to Revolutionize Sports Viewing

12/19/2025

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Summary

Story summary

Peripheral Labs, founded in 2024 by Kelvin Cui and Mustafa Khan, aims to enhance live sports viewing for Gen Z.
The startup uses volumetric video generation to show plays from multiple angles, reducing camera requirements and operating costs.
It also captures biomechanical data to aid coaches in player development.
The company has raised $3.6 million in seed funding and is in talks with North American teams and leagues.

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Story summary

Peripheral Labs, founded in 2024 by Kelvin Cui and Mustafa Khan, aims to enhance live sports viewing for Gen Z.
The startup uses volumetric video generation to show plays from multiple angles, reducing camera requirements and operating costs.
It also captures biomechanical data to aid coaches in player development.
The company has raised $3.6 million in seed funding and is in talks with North American teams and leagues.