Coco Gauff: Highest-Paid Female Athlete for 2025

Coco Gauff, the 21-year-old tennis star and two-time Grand Slam champion, has been named Forbes' highest-paid female athlete for the second consecutive year, with an estimated income of $33 million in 2025. This figure places her fourth in the history of female athlete earnings, trailing only Naomi Osaka, Serena Williams, and her own earnings from the previous year. Gauff's financial success is attributed to a combination of on-court performance and lucrative off-court endorsements, with her off-court income reaching approximately $25 million, the highest among female athletes this year.

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Gauff's earnings include around $8 million in prize money, bolstered significantly by endorsement deals with major brands such as New Balance, Bose, Rolex, and the recently announced partnership with Mercedes-Benz, where she serves as a global ambassador. This partnership aligns with her personal values and ambition to push boundaries, as Gauff expressed in her statement about the collaboration. She noted, “For me, tennis has always been about more than just winning. It’s about growth, passion and determination.”

Coco Gauff Named World’s Highest Paid Female Athlete For Third Straight Year

In addition to her athletic achievements, Gauff has taken significant steps in her business career. In 2025, she launched Coco Gauff Enterprises, a venture aimed at giving her greater control over her commercial projects and philanthropic initiatives. This move, following her departure from Team8, reflects her desire to be more than just a brand ambassador, as she stated, “As I’ve gotten older, I don’t want to just be a face of brands, but also be the brand.” This strategic shift is expected to enhance her long-term financial prospects and influence in the sports industry.

Coco Gauff Named World’s Highest Paid Female Athlete For Third Straight Year

Gauff's financial success is indicative of a broader trend in women's sports, where the earning potential for female athletes is on the rise. The 2025 Forbes list featured 20 female athletes, with a combined earning of $293 million, marking a 13% increase from the previous year. Notably, half of the top 10 earners were tennis players, underscoring the sport's dominance in generating high incomes for female athletes. Aryna Sabalenka and Iga Swiatek followed Gauff on the list, earning $30 million and $25.1 million, respectively.

Coco Gauff Named World’s Highest Paid Female Athlete For Third Straight Year

Despite Gauff's achievements, some critics argue that the focus on earnings can overshadow the athletic accomplishments of female athletes. They contend that while financial success is important, it should not define their legacy in sports. However, Gauff's ability to balance her on-court success with off-court ventures has positioned her as a leading figure in the commercial evolution of women's sports.

Coco Gauff signs major deal with Mercedes-Benz days after recognition as highest-paid female athlete

Coco Gauff's recognition as the highest-paid female athlete in 2025 highlights her remarkable journey and the increasing financial viability of women's sports. Her blend of athletic prowess and business acumen not only elevates her status but also sets a precedent for future generations of female athletes. As Gauff continues to expand her influence both on and off the court, her story serves as an inspiration for aspiring athletes worldwide.

Coco Gauff Named World’s Highest Paid Female Athlete For Third Straight Year