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Full Breakdown

Finger Lakes Radio Group Transferred to Digital Media Entrepreneur

12/19/2025, 1:05:22 PM

Ownership Transition and Key Details

After over 23 years of ownership, Alan Bishop has entered into a definitive agreement to transfer ownership of the Finger Lakes Radio Group to Scott Swanson, a digital media veteran and entrepreneur. This acquisition includes seven radio stations—WNYR, WLLW, WFLK, WAUB, WGVA, WFLR, and WCGR—along with FLX Digital and FingerLakesDailyNews.com. These outlets serve various communities in the Finger Lakes region, including Geneva, Canandaigua, Seneca Falls, Penn Yan, Auburn, and Watkins Glen. The transaction is expected to close following customary regulatory approvals, with operations transitioning to TOTIB Media under a time brokerage agreement starting January 1, 2026.

Leadership Perspectives

Alan Bishop expressed his confidence in Swanson's ability to lead the stations, emphasizing the importance of local connection and trust in media. He stated, “Scott understands the role these stations play in people’s daily lives, and he understands what it takes to operate a strong local media business.” Swanson echoed this sentiment, highlighting his commitment to maintaining the existing operational strengths and community focus of the stations. He remarked, “My job isn’t to reinvent it — it’s to support the people who make it work, protect what makes it special, and help ensure it remains strong for decades to come.”

Operational Continuity

As part of the transition, Frank Lischak has been promoted to General Manager, overseeing daily operations, including sales, programming, and community engagement. Swanson assured that the same team would continue to run the stations, maintaining their local focus, which he deemed essential for the operation's success.

Broader Implications

The acquisition positions Swanson to leverage the existing media infrastructure to attract local businesses as advertisers, enhancing the connection between the stations and the community. Swanson noted the unique role of radio in reaching local audiences in real time, stating, “Radio reaches people in real time, through voices they know and trust.” This transition is seen as a strategic move to ensure the longevity and relevance of local media in an evolving digital landscape.

Official Statements & Responses

The Finger Lakes Radio Group's transition has been framed positively by both Bishop and Swanson, with a shared vision for the future of local media. Bishop emphasized the importance of finding a suitable steward for the stations, while Swanson committed to preserving the operational integrity and community ties that have characterized the group under Bishop's leadership.

Conflicting Reports & Gaps

While the transaction details have been largely consistent across sources, financial terms of the agreement have not been disclosed. Additionally, the timeline for regulatory approvals remains unspecified, which could impact the transition process.

Verbatim Quotes

  • “This company has always been about local connection and local trust,” — Alan Bishop, Former Owner
  • “ Swanson remarked, “This is already a strong operation with deep roots in the community.” — Scott Swanson, Incoming Owner
  • “My job isn’t to reinvent it — it’s to support the people who make it work, protect what makes it special, and help ensure it remains strong for decades to come.” — Scott Swanson, Incoming Owner

This acquisition marks a significant shift in the Finger Lakes media landscape, with expectations for continued local engagement and operational stability under new ownership.