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Toyota's Koji Sato to Lead Japan's Auto Industry

12/19/2025

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Story summary
  • Koji Sato, CEO of Toyota Motor Corp., will lead the Japan Automobile Manufacturers’ Association starting January 1, 2026, succeeding Masanori Katayama, Isuzu Motors CEO.
  • Masanori Katayama highlighted tariffs and chip shortages as the industry's critical challenges.
  • The Japanese auto sector faces competition from Chinese electric vehicle brands and geopolitical disruptions.
  • JAMA represents 5.5 million employees from 14 manufacturers, with Toyota executives traditionally at the helm.