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Sony Secures Labubu Doll Film with Paddington Director

12/20/2025

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Summary

Sony Acquires Labubu Film

Sony has acquired the rights to create a feature film based on Labubu dolls.
Paul King, the director known for Paddington, is set to direct the project.
The project is in early development.
Labubu dolls were created by designer Kasing Lung and popularized by Pop Mart, with endorsements from Blackpink and Kim Kardashian.
Pop Mart reported $670 million in revenue in the first half of 2025.

Summary

Sony Develops Labubu Film

Sony Pictures is developing a live-action Labubu film directed by Paul King.
The project remains in early development.
Labubu is designed by Kasing Lung.
Labubu has gained traction through blind box sales and endorsements from BLACKPINK's Lisa since Pop Mart began production in 2019.
Industry insiders expect a global release within two years and aim to expand Labubu's collectible market and establish a franchise.

History

Historical Context

Labubu, created by Kasing Lung in 2015, gained popularity through a partnership with Pop Mart in 2019, leveraging blind box sales and celebrity endorsements. By 2025, the brand had released over 300 figurines, generating $670 million in revenue in the first half of the year. However, its "terrifying appearance" led to proposed bans in Russia and Iraq, reflecting cultural concerns over children's mental health.

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Sony Acquires Labubu Film

Sony has acquired the rights to create a feature film based on Labubu dolls.
Paul King, the director known for Paddington, is set to direct the project.
The project is in early development.
Labubu dolls were created by designer Kasing Lung and popularized by Pop Mart, with endorsements from Blackpink and Kim Kardashian.
Pop Mart reported $670 million in revenue in the first half of 2025.

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