Story perspectives

South Korea's Youth Prioritize Wellness Over Beauty Trends

12/19/2025

Summary

Story summary

A CJ Olive Young report shows South Korea's beauty industry shifting toward personal balance, prioritizing well-being over aesthetics.
Wellness product consumption among 15-24 year-olds has shown double-digit annual growth since 2022.
The 2026 Trend Keywords report highlights 'feeling whole' as the central theme.
Young consumers actively manage sleep, stress, and skin health, preferring enjoyable wellness habits.
Sleep health supplements rose over 300% year over year.

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Story summary

A CJ Olive Young report shows South Korea's beauty industry shifting toward personal balance, prioritizing well-being over aesthetics.
Wellness product consumption among 15-24 year-olds has shown double-digit annual growth since 2022.
The 2026 Trend Keywords report highlights 'feeling whole' as the central theme.
Young consumers actively manage sleep, stress, and skin health, preferring enjoyable wellness habits.
Sleep health supplements rose over 300% year over year.