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Study: Media Framing Fuels Social Media Addiction Perception

12/19/2025

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Story summary
  • The study analyzed U.S. news articles from November 2021 to November 2024 and found 'addiction' appeared more often than 'habit,' especially after U.S. Surgeon General warnings and lawsuits against Meta.
  • Only 2% of Instagram users are clinically at risk, while 18% self-report feeling addicted.
  • Labeling social media use as addiction reduces users' self-efficacy and sense of control.
  • The findings suggest media framing can shape users' perceptions of social media habits.