Story perspectives
Hallmark's Christmas Magic: Inside the Tree Design Secrets
12/20/2025
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Story summary
- Daniel Koenig, production designer for Hallmark's Christmas movies, emphasizes that key decor elements drive the visual look and aims for postcard-quality frames.
- About 24 trees cycle through daily.
- Most trees are fake.
- Real trees are used when scripts require them.
- Filming outside the holiday season complicates sourcing decorations because it often requires special orders.
