Story perspectives

China Unveils New E-Commerce Rules to Boost Fair Competition

12/20/2025

Summary

Story summary

The Cyberspace Administration of China announced rules allowing merchants to set prices across online platforms for five years, starting April 10, 2026.
The rules aim to curb dominant platforms' power, boost price transparency, and protect smaller sellers.
Operators may not impose unreasonable restrictions such as higher fees and must run subsidies fairly, avoiding misleading claims.
Beijing's move reflects ongoing efforts to curb unfair competition in China’s e-commerce sector.

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Story summary

The Cyberspace Administration of China announced rules allowing merchants to set prices across online platforms for five years, starting April 10, 2026.
The rules aim to curb dominant platforms' power, boost price transparency, and protect smaller sellers.
Operators may not impose unreasonable restrictions such as higher fees and must run subsidies fairly, avoiding misleading claims.
Beijing's move reflects ongoing efforts to curb unfair competition in China’s e-commerce sector.