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Netflix Acquires Ready Player Me for Gaming Avatars

12/20/2025

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Story summary
  • Netflix is acquiring Ready Player Me, an Estonian avatar-creation platform, to enable cross-game avatars.
  • The deal involves 20 employees, and only Rainer Selvet, the chief technology officer, will join Netflix.
  • Avatar feature timeline remains unclear, and Ready Player Me's services will cease January 31, 2026.
  • Netflix pursues TV gaming and party games after mixed results from prior ventures.
  • Titles include Netflix Puzzled and a FIFA soccer game set for 2026.