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Greenville Welcomes First New Country Station in 40 Years

12/20/2025

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Summary

Story summary

Audacy launched 101.1 Big Buck Country in Greenville, South Carolina, marking the first new country station there in 40 years.
The station will mix contemporary country hits with classic favorites.
Operations Manager Mark Hendrix said the format provides a dedicated space for country fans while expanding rock on 93.3 The Planet.
Former Classic Rock host The Stoneman moves to the afternoon drive on 93.3 The Planet, broadening the Upstate lineup.

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Story summary

Audacy launched 101.1 Big Buck Country in Greenville, South Carolina, marking the first new country station there in 40 years.
The station will mix contemporary country hits with classic favorites.
Operations Manager Mark Hendrix said the format provides a dedicated space for country fans while expanding rock on 93.3 The Planet.
Former Classic Rock host The Stoneman moves to the afternoon drive on 93.3 The Planet, broadening the Upstate lineup.