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California Regulates Streaming Ads with New Loudness Law

12/20/2025

50 9 Full Breakdown

Summary

Story summary

California passed laws regulating streaming services, including a rule that ads cannot be louder than the primary content, effective July 1, signed by Governor Gavin Newsom.
The measure aligns with the Commercial Loudness Mitigation Act for television.
Critics, including the Motion Picture Association (MPA), say enforcement will be difficult because streaming services lack the same ad-volume control as broadcasters, and the bill bars lawsuits.

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Story summary

California passed laws regulating streaming services, including a rule that ads cannot be louder than the primary content, effective July 1, signed by Governor Gavin Newsom.
The measure aligns with the Commercial Loudness Mitigation Act for television.
Critics, including the Motion Picture Association (MPA), say enforcement will be difficult because streaming services lack the same ad-volume control as broadcasters, and the bill bars lawsuits.