Story perspectives
AI-Powered Pricing: Personalized Holiday Shopping Under Surveillance
12/21/2025
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Story summary
- During the holiday season, online retailers may use artificial intelligence to set personalized prices through surveillance pricing practices.
- The practice analyzes personal data such as age, gender, location, and browsing history to determine individualized prices.
- Ali Rogin discusses this trend with Jay Stanley from the American Civil Liberties Union (ACLU).
