Story perspectives
Sony Acquires 80% of Peanuts Franchise for $457 Million
12/21/2025
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Story summary
- Sony has acquired an 80% stake in the Peanuts franchise, created by Charles Schulz in 1950, for $457 million.
- WildBrain retains a 20% ownership stake.
- The Schulz family will continue to hold a significant stake in the franchise.
- Sony plans to honor Schulz's legacy and expand the franchise across generations.
- Peanuts Holdings LLC will continue overseeing the brand to ensure content and character continuity.
