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Story perspectives

NYC Holiday Market Vendors Struggle Amid Rising Costs

12/21/2025

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Story summary
  • Stall rents at New York City's holiday markets in Bryant Park, Columbus Circle, Union Square, and Herald Square can run into tens of thousands of dollars, risking vendors' profitability.
  • The markets draw millions of visitors and are crucial to vendors' annual revenue.
  • This year, rising tariffs and inflation increase costs, while spending from international tourists declines.
  • Vendors are striving to make ends meet during the holiday season amid these pressures.